Faye Hawkins

Faye Hawkins

Recent Posts

November 14, 2018

Is your content getting in the way of marketing?

The long-ball strategy, ‘route one’ – the perfect analogy from the beautiful game for reminding content marketers of the value of playing direct.


November 05, 2018

The battle of Inbound: FBI tackle the future of marketing

Modern marketing is a constantly evolving entity that must adapt to business demands, customer expectations and the continually powerful tools at our..


September 15, 2016

Why social is more than an inbound channel for B2B marketing

Do you still think social is a waste of time? Well, perhaps it is if you are only using it to broadcast whatever is the latest and greatest from your..


September 15, 2016

Would the real content marketing please stand up?

‘Content marketing’ is a term being tossed around extensively in marketing and PR circles. There is no denying that it’s the latest buzz word in the..


September 15, 2016

Does real-time marketing really work?

We’re used to being told that we live in an ‘always connected’ and ‘on demand’ culture, but nothing brings it home like the numbers. The average person..


September 15, 2016

Four big content decisions for inbound conversion

The ultimate objective of inbound marketing is to convert unknown clicks into known prospects and add fresh, self-selected contacts to your nurture..